Flexible plastic packaging is typically not accepted in roadside recycling programs in the US. Groner said this pilot used material from the country’s first roadside recycling program to accept flexible plastic packaging in Pennsylvania.
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“Working with recyclers, they (Kraft Heinz) have provided a model to meet expectations for full plastic life cycle management while using an efficient, cost-effective package to protect consumer products,” said Susan Graff, Director of Research at MRFF. in a press release.
The roof panel is assessed with regard to its easy installation in the system, but also with regard to the longevity and durability of the materials on the roofs. If the recycled materials are as good or better than traditional building materials, Kraft Heinz will strongly consider standardizing the use of this recycled material in the future. The company will report on the use of recycled content to the Association of Plastic Recyclers’ Demand Champion program late last year after joining.
According to Groner, part of Kraft Heinz’s sustainability goals is to reduce or remove unnecessary packaging.
“If we don’t need it, we don’t want to use it at all,” he said. “The other thing we’re focusing on is that we want to be 100% recyclable, compostable or reusable by 2025. That’s why we’re designing our packaging to fit into one of these three categories.”