Acquiring new customers is vital to the growth of a new business, but is not enough to just gain recognition. Your goal should always be to build lasting relationships so that your construction business has a solid foundation for recurring partnerships.
The The construction industry is extremely competitive. To beat the other competitors, you need to initiate a high level of trust and price consistency so that customers will come back to you for their building needs. Satisfied customers also recommend your company to their own networks and help you grow exponentially.
Before a project
Prospective clients will request proof of your completed projects before entering into a partnership.
A great way to showcase your work is to not only take your clients on a bike ride to your biggest hits, but also on a well-designed website that will keep you updated on your latest projects. If your company doesn’t already have a website, then you should work on getting one as soon as possible.
Not only is there a great work portfolio, but there is also a great one Many other advantages that small businesses can take advantage of from a good website. For example, your website may also host informative posts and satisfied reviews to demonstrate your knowledge and skills to potential customers.
- Make sure your team has the right skills
Although there is a great demand for construction work, the industry suffers from a shortage of skilled workers. In 2020 around 81 percent of construction companies said they had difficulty finding skilled workers to fill vacancies.
With the lack of a skilled workforce, make sure your employees have the right skills so you can feel confident making promises to customers. Establish criteria that your current and potential employees should meet, e.g. B. Specific certifications and equipment licenses, depending on the project.
During a project
- Keep communication consistent
Communication is vital during a project. If you keep your client informed about the progress of the project on a regular basis, you can demonstrate accountability. It will also increase their appreciation if they don’t feel like they are checking in to you all the time and then waiting for a response. Whichever method of communication you use for your updates (phone, email, project management software, etc) make sure you are on the same page so you don’t get frustrated when they get in touch with you would like.
Excellent communication is also essential in your team. Frequent progress updates keep you on schedule so you don’t get any surprises about your project as you prepare to check-in with the client. Make sure your employees stick to a communication mode and make updates mandatory.
Even the most thoroughly planned projects encounter unexpected problems such as bad weather, labor shortages, and equipment failures. Despite your best efforts, there are many reasons a construction project can be delayed. However, it is your job to keep track of all problems and offer constructive solutions to customers.
Use technology such as software to track costs and remove budget inaccuracies. Similarly, you can also use the right software to streamline work schedules and automate tasks for approval. Use a backup to avoid any data loss related to the project and to keep track of overall progress.
After a project
After the project is complete, make it a priority to interview your client and discuss the results. You should be ready and willing to share your successes as well as what was not in line with the original plan, such as: B. Delays or material requirements that your team was unable to meet.
Emphasize how you found solutions to problems and how much fun you enjoyed working on the project and with the client to make a good impression.
- Give them something to remember
Giving a small token of your appreciation to a customer can be a great way to thank them for their business. Promotional items not only serve as a thank you, they also help keep your brand remembered and improve the chances of remembering you on future projects. Are you considering investing in clothing high quality custom pens, custom water bottles, a structural stress ball or a range of other products with your logo and contact information.
Maintain strong relationships
Once you’ve established a relationship with a customer, you need to continue communicating with them effectively. You can stay in touch through email newsletters, quarterly updates, mailers, and social media. Once they have a positive impression of your company, they will appreciate the opportunity to reassign you for future work and refer you to others.