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Not every large company suffered unfortunate fates from the coronavirus. Home Depot becomes the hippest place during the quarantine.
To meet the growing demand for home improvement renovation projects, Home Depot announced that the company will add three new distribution centers in the Atlanta metropolitan area.
Home Depot designs warehouses for specific purposes
Home Depot announced the additions on Aug. 4, 2020 and stated in a press release that the move would “support the growing demand for flexible delivery and collection options for both pro and DIY customers.” The trio of camps is said to be in the Georgian cities of Locust Grove, Stonecrest and East Point.
According to Supply Chain Dive, each warehouse was designed for a different purpose. The largest facility will manage supplies in the southeastern US, while the remaining two will handle the delivery of large orders for flatbeds, as well as the delivery of maintenance, repairs and operations.
The warehouses, which are expected to open over an 18-month period in 2021, are expected to create more than 1,000 jobs in the region.
Commenting on the decision, Stephanie Smith, Senior Vice President of Supply Chain Development and Delivery, said, “We are investing to meet the changing delivery needs of our DIY and Pro customers, whether they are at home, on their construction sites or at the collection are in the shop. “
The Georgia-based home improvement chain posted a 7% year-over-year sales increase in the first quarter. CEO Craig Menear has acknowledged bans on reviving a home improvement project. “If you are stuck in your house for 11 or 12 weeks, you see all the things that need fixing,” he said at the annual strategic decision conference in Bernstein in May.
Internet searches for home improvement are increasing
Menear was right in assuming that the surge in business was in large part due to the coronavirus. With a health crisis still young, the home residents dug into their heels and gave their best attempt to do so. All over the internet, which remains a microcosm of the world, websites have turned their attention to the home as the COVID-19 crisis rages on.
As offices and schools closed to reduce the spread and teleworking jobs expanded, most home decor websites have turned to bring home office updates up to date. They also deal with creating a back yard for an outdoor getaway and spaces for kids.
In Oprah Magazine, author Gretchen Rubin recommends readers “use certain rooms for new purposes” in anticipation of the projected increase in COVID-19 cases. Domino Magazine has put together a roundup of the most important aspects of homeschooling as parents across the country decide whether to send their children back to school. Martha Stewart offers “fun outdoor alternatives to summer dinner parties” and a slide show from a kindergarten homeschool. Apartment Therapy reports on a survey that shows that Americans’ favorite room has switched from the family room to the master bedroom in order to maintain privacy while closing.
Pinterest social media site best sheds light on the changes in the home design into a truly isolated hub for work, school, and fun for all household members. In March 2020, when bans were just beginning, searches like “Work from Home Setup” soared a staggering 1144%.
According to Pinterest’s July Pinsights, searches for home getaways such as outdoor spaces and home getaways, as well as spaces for kids, had increased as people looked for a way to create a memorable summer while staying home on jobs. In May 2020, the Inspirations social media site reported that the search for ideas to improve the backyard had increased: ideas for the deck renovation increased by 97%; Backyard Renovation Ideas Up 98%; DIY small patio ideas on a budget of 658%; and budget garden inspirations ideas by 528%.
But the backyard isn’t the only room that needs some work: the most popular search for renovations during quarantine has been the bathroom, which has increased search volume by 84% and even outperforms the backyard, reports Domino.
All of these searches suggest that consumers are going about their home improvement projects alone and are afraid to let someone in because they might bring the invisible intruder with them.
The effect on the construction
While renewed interest in do-it-yourself renovations has spurred sales at American hardware store giant Home Depot, actual construction has been declining since the pandemic began. Total housing starts are down 15% year over year, according to Dodge Data and Analytics.
There are bright spots for construction in the future. The same report found that residential project starts rose 2% from June to July and commercial projects such as hotels, offices, and warehouses – likely driven by an increase in e-commerce shopping – rose 13% in June.
The regions with the highest increase in activity were concentrated in the west and northeast. Regions where construction stalled were areas in the southeast and south of central where cases of the coronavirus had recovered.
With America remaining in the midst of the pandemic in the near future, even those forced to crouch have considered changing their surroundings. The National Association of Home Builders predicts that people will be less inclined to live in densely populated populations such as large cities with the threat of COVID-19 and will choose to move to suburban areas or even rural areas. This justifies the rise of housing construction in smaller cities.
Reality was already being felt through the drop in Manhattan leases – an unreal 84% drop – and even a viral LinkedIn article declaring New York City “dead”. While the construction is not dead, it has shown signs that it will change in response to the coronavirus pandemic. Construction Dive predicts that COVID-19 will bring various changes to the construction industry, including, but not limited to, slower but cleaner and safer buildings, growing union influence, health project requirements and prefabricated off-site buildings.
With the desire to live in fading cities, it is very likely that consumers will find an interest in building to “rebuild” in a new location. Where a simple renovation is not enough, you can take building assistance.
Photo credit: Jonathan Weiss / Shutterstock.com
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