The depth and variety of further training opportunities in the umbrella industry surprises me again and again. Courses sponsored by industry associations, manufacturers, trade shows, and contractors abound. In the year of the pandemic, more online options have sprung up, and webinars and videos have taken center stage.
In an ever-evolving industry, roofers need to keep pace with changes in technology and product development. You also need to keep abreast of codes and regulations, and make sure the construction sites are safe and the work is profitable. Running a business is not an easy task and lifelong learning is a necessary part of the process.
Continuing education can be difficult to fit into a busy schedule. It can be a grind. It’s easy to forget that learning can also be a rewarding experience that pays off later.
In the “Business Sense” article in this issue, Paul Scelsi describes the many benefits of continuing education as enumerated by Kevin Marcano, owner of Marcano Roofing in Salem, Oregon. Marcano sees ongoing training as the best investment you can make in yourself and your company.
“If you want to be the best in this industry, in your company, or in your private life, ongoing training is essential,” says Marcano. “Being an entrepreneur is a challenge in the ever-changing umbrella industry, with new building products, practices and concepts emerging every decade. If you don’t choose to include continuing education as part of your process, you will become a dinosaur. and it’s not about if, but when your process died out. If you want to stand out, be memorable, and leave a legacy, ongoing learning must be part of your process. “
To get into training options, check out the on-demand sessions of the IRE Virtual event. Find out about webinars and training from the manufacturers you work with, as well as industry associations, including the NRCA. The NRCA ProCertification program is a huge step in formalizing education and training in the field. Take it to the next step in a never-ending learning process.
On-demand video sessions are easier to fit into your schedule than an in-person course, but it can still be difficult to do. For those struggling to find the time, Marcano offers these words of wisdom: “Don’t let your thriving corporate culture become deaf to the dangers of the weakest disease a company can be diagnosed with: complacency.”