Most house-proud cities in UK revealed with London coming out on top

According to a study, homeowners in London, Birmingham and Newcastle are more proud of their home than in any other part of the UK.

The researchers examined the nation’s love for their homes, examining a number of factors such as money spent on their homes and time invested in home improvement.

Based on responses from 2,000 homeowners, 15 cities were awarded points, which were then added together – with the capital being the proudest of the house.

Over the past year, Londoners have spent more on their homes than any other city – an average of £ 3,778.03 – and brought in more artisans.

They also watched TV programs on decor and property an average of an hour and 48 minutes a week, longer than anyone else.

Do you enjoy spending time and money on your home? Let us know in the comments below.

Newcastle, which finished second, scored the most points for number of home improvement jobs completed

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In addition, in a typical week, Londoners spent the most time looking for home improvement and inspiration online, at an hour and 49 minutes.

The study was commissioned by Checkatrade for its Home Pride Index report, which found that 54 percent love their home more than ever.

Dr. Eleanor Ratcliffe, an environmental psychologist at the University of Surrey who worked with Checkatrade on the report, said, “Personalization through decoration, renovation and maintenance can make us feel more connected to the home.

“Feeling connected or connected to important places in our lives, such as home, is important to mental well-being and is positively related to mental health.

“Being tied to a place goes hand in hand with positive memories and the feeling of being happy and relaxed, of belonging to a community, of feeling safe and comfortable and of having opportunities for personal freedom and growth.”

Newcastle, which finished second, scored the most points for number of home improvement jobs completed.

Third-placed Birmingham also did well and achieved consistently high results without being ahead in individual categories.

In Manchester, adults who live in Manchester have been cleaning and tidying their homes the longest in 2020 – a total of 20 hours and 15 minutes per month.

Londoners also spent most of their time looking online for home improvement and inspiration during a typical week

Londoners also spent most of their time looking online for home improvement and inspiration during a typical week

In comparison, Liverpoolers have the least amount of time available at just over 15.5 hours per month.

The Checkatrade study conducted through OnePoll also found that 58 percent consider the living room to be the heart of the home, so 32 percent said making it “perfect” is their top priority.

The living room (26 percent) is also the area people are most proud of, with the kitchen (16 percent) ranking second.

In the past 12 months, adults have also adapted their homes in less traditional ways, with seven percent having an “office” – an office in a shed – built while six percent created their own mini-movie theaters.

But 79 percent believe there is room for improvement in their homes.

Three out of ten want to redecorate multiple rooms, 23 percent believe their garden needs renovation, and 22 percent hope to replace the floor.

In fact, 47 percent are now more eager than ever to do home improvement or work on their homes.

Third-placed Birmingham also did well and achieved consistently high results without being ahead in individual categories

Third-placed Birmingham also did well and achieved consistently high results without being ahead in individual categories

Mike Fairman, Checkatrade CEO, said, “We can see the impact of 2020 on some of the searches for our trade members.

“For example, the search for painters is up 37 percent year-over-year, suggesting that more time at home than expected has sparked a home renovation boom, with homeowners wanting extra help adding a splash of color to their homes.

“We anticipate that many of these staples – like plumbing, buildings, and electrics – will also grow in popularity over the course of 2021 as homeowners continue to see the value of investing in their homes.”

According to Checkatrade, the most popular services in 2020 compared to 2019 were buildings, electrics, and landscaping.

1st building + 63%
2. Electrical + 56%
3. Landscaping + 55%
4. Plumbing + 48%
5. Painting + 37%
6. Central heating + 34%
7. Gutter repair + 18%
8. Canopy + 13%

TOP 15 HOUSEHOLD CITIES

1. London – 121 points
2. Newcastle – 114 points
3. Birmingham – 113.5 points
4. Leeds – 95 points
5. Southampton – 88 points
6. York – 84 points
7. Bristol – 81 points
8. Plymouth – 80 points
9. Manchester – 72 points
10. Glasgow – 66 points
11. Liverpool – 63.5 points
12. Sheffield – 63 points
13. Edinburgh – 62 points
14. Leicester – 49 points
15. Norwich – 48 points

BREAKDOWN BY CATEGORY

MONEY FOR THE RENOVATION OF A HOUSE:
Mostly: London
Least of all: Norwich

MONEY FOR APARTMENTS IN GENERAL:
Mostly: London
Least of all: Manchester

TIME FOR CLEANING, ERECTING AND ORGANIZING THE HOUSE:
Mostly: Manchester
Least of all: Liverpool

NUMBER OF UNFINISHED DIY JOBS
Most: Norwich
Least of all: Leeds

NUMBER OF FOLLOWING SOCIAL MEDIA ACCOUNTS ‘HOME AND DIY’:
Most: Leeds
Least of all: Norwich

PERIOD FOR AVERAGE USE OF HOME-RELATED TV PROGRAMS
Mostly: London
Least of all: Edinburgh

PERIOD FOR ONLINE BROWSING / SHOPPING / RESEARCHING FOR HOUSE-RELATED THINGS:
Mostly: London
Least of all: Edinburgh

NUMBER OF DIY jobs completed in 2020:
Most: Newcastle
Least of all: Plymouth

NUMBER OF TRADERS USED IN 2020:
Mostly: London
Least of all: Sheffield

D COR UND DIY SCHEDULING AND RESEARCH:
Mostly: London
Least of all: Sheffield

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