Say it ain’t so! Whataburger is getting rid of the roof’s iconic ‘A’ shape

If there’s one thing Texans love, it’s Whataburger.

A few fans are currently not that happy with the chain, because as Emma Balter of HoustonChronicle.com On Thursday Whataburger reported that he is getting rid of his iconic A-shape.

The company has already started renovations at a San Antonio site, so Whataburger is unlikely to change its mind. (Pooh)

What is not changing? “The iconic items we’re known for,” the company said on your website. “You will see lots of orange and white stripes and the classic Whataburger flair that our family members and guests know and love.”

As for what Saburger has said so far, the company has received mixed reactions to the new, modern design. “As with anything, some people seem to love it and some may have had less favorable comments. But, you know, this is probably just the Internet,” said James Turcotte, senior vice president of real estate for the company CultureMap.

Turcotte said that Whataburger’s new restaurant designs and remodels will stay true to their unique looks, just in updated and fresh ways.

But is the redesign really important if social media isn’t responding? Of course not! Some Twitter users have thought about the new look and let’s just say … some are a lot happier than others.

ODE TO LUBY’S: While Luby waits for someone to rescue her, Houstonians share their fondest memories of the cafeteria

Dear @Whataburger,
The new building design is terrible.

How dare you. Let CHICAGO make the best of you.

With best regards,
An angry Texan.

– Nezuko (@_egiaS) July 10, 2020

In case you’re wondering what that means in June 2019, Whataburger sold a majority of its shares to a Chicago investment firm. The company is still headquartered in San Antonio, but the sale provided an opportunity for expansion. The company currently has restaurants in 10 states and will soon be opening restaurants in Tennessee and Kansas City.

As if 2020 wasn’t terrible enough (coronavirus, bubonic plague, murder hornets) Whataburger had to “update” his looks, another person said.

COME! ON! @Whataburger you can’t mess with 2020 either. They literally have an iconic design and a legendary burger; Why change to get boring? https://t.co/gzHYHkLsx3

– CC (@ChrisCorp) July 9, 2020

“I’ve been a Texas for 14 years and I admit I’ve never dined at Whataburger (I know, I know) but some things just don’t change and this is one of them. Yeah, I know it’s just one But for Texans, the A-frames have meaning, memories and history, “said Twitter user @ AdamJ730.

Some people are okay with the design change. Twitter user @ cstanford67 said he was ready to be put off by the new look, but to his surprise, it’s actually nice.

As long as food quality “doesn’t drop to McDonald’s levels,” Whataburger aficionado @ Ang01313 warned, saying she was offended by the “update,” everything will be fine.

What do you think of Whataburgers new design? Is it the end of the world as we know it? (Let’s be real. It’s not. But it’s still a big deal.)

Comments are closed.