Wingstop announced the appointment of Stacy Peterson Androes as Chief Technology Officer on Monday. Prior to her brief departure in 2019, Androes held various technology-oriented roles for the brand, most recently as Chief Experience Officer, enabling Wingstop to be well positioned for strong performance during COVID-19 through a solid tech stack and strategic digital partnerships including DoorDash.
Androes joined Wingstop in September 2013 and immediately cemented the brand’s technology strategy that made Wingstop the industry leader in digital distribution. After implementing a consistent point-of-sale platform, she led innovations like social ordering via Twitter and Facebook Messenger, and SMS text ordering via Wingbot to expand the way guests can order online. In 2017, Androes was promoted to a new, bespoke role as Chief Experience Officer, responsible for leveraging guest feedback and insights into consumer-facing technologies. Based on these insights, she led her team to restart the Wingstop website and app, which received an average rating of 4.9 stars in the App Store, to improve the ordering experience and integrate seamlessly with third-party delivery.
“We are very excited to welcome Stacy back to Wingstop,” said Charlie Morrison, Chairman and CEO. “Stacy laid the digital foundation for the incredible growth we have seen over the past five years and is widely recognized in the industry as a digital pioneer. Under Stacy’s leadership, we will continue to innovate in the technology space and benefit from the incredible momentum we’ve seen lately from our digital investments. “
As Chief Technology Officer, Androes will bolster digital investments domestically and expand the strategy to international markets as the brand continues to grow and grow. In line with Wingstop’s goal of digitizing 100 percent of transactions, it will continue to innovate existing digital platforms and identify additional opportunities to leverage fan passion points through customer insights and trends.
“I am incredibly excited to return to Wingstop and play a role in realizing the vision of becoming a top 10 global restaurant brand,” said Stacy. “While I’m proud of the work we did to initially set up digital and delivery, the next chapter is even more exciting as we strive to digitize every transaction.”
The appointment of Androes follows the publication of Wingstop’s results for the first quarter and April 2020. Sales grew by 9.9 percent domestically in the first quarter and more than 33 percent domestically in April. Since closing its dining rooms on March 16, Wingstop has announced that digital orders represent nearly 65 percent of total sales. The app installations increased by around 80 percent.
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