Wyoming Roofing Company Offers Free AR-15 With New Roof; Californians Lose Their Minds

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By Wendy Corr, Cowboy State Daily

Many companies offer incentives to attract new customers.

But one Powell company is giving the practice a new twist – by offering a free rifle for every new roof.

Matt Thomas, director of marketing for Wiggins Construction in Powell, said his company has noticed a number of people who have moved to Wyoming from other states to enjoy a level of freedom they may not have felt in their home state.

So Thomas said the owners of Wiggins thought that giving away something unique – like an AR-15 rifle – could generate some interest and give them an edge over their competition.

“People are moving to Wyoming to leave the cities, to break out of regulation and to stop living in fear,” said Thomas. “We’re just offering it almost like this, for the people who recently moved to Wyoming for a ‘Welcome to Wyoming’ gift and for the people who are here, locals, just a ‘thank you’ for their business.”

Through the campaign, Wiggins is giving an AR-15 to anyone who lets the company install a roof on their residential or commercial property. The AR (stands for ArmaLite Rifle) is a semi-automatic rifle that can be configured to use a wide variety of ammunition, but mostly uses .223 caliber cartridges.

And it’s an advertisement that is sure to grab attention. Thomas said the company received some very targeted feedback on its offering.

“We got quite a bit of flack,” he said. “I don’t know how this story got to New Hampshire, Chicago, Illinois, and central California. But we get calls, voicemails from people saying all sorts of negative things about us, you know, things like “baby killers,” and we are distributing weapons of mass destruction to the public.

“But here’s the thing,” continued Thomas. “None of these people are locals who really say that. The response from the public and locals has been phenomenal – we probably got three voicemails this morning from people like, ‘Hey, we don’t need a roof, but we saw your ad in the Powell Tribune and just want to say it’s great and we do really support what you do. ‘”

The promotion began on April 12, and Thomas said the company has already booked more than 15 roofing jobs with the goal of booking 150 more by the end of the promotion.

“As long as our government does nothing to prevent us from buying more guns for free, we expect between 150 and 200 giveaways for guns by the end of the year,” said Thomas.

However, he noted that the action should not be viewed as a short cut for people looking for a way to get their hands on a semi-automatic rifle – there are very important rules and regulations that the company follows.

“While Wyoming is the only state in the United States that doesn’t have arms transfer laws,” said Thomas, “we just want to make sure that everything we’ve done was above average.” So our attorney created a form stating that (the client) is over 21 years of age, that he is not a convicted criminal, and that he agrees to comply with all state and federal gun laws.

“And then they’ll sign this form and we’ll take the rifle’s serial number and put it on the ownership transfer form,” he added.

Thomas said while the promotion hits the bull’s eye with gun aficionados, the company didn’t come up with the idea of ​​a gun giveaway to capitalize on people’s fears.

“If the government says, ‘Hey, this is no longer legal,’ we’re going to stop our promotions – we want to be above average, and all of that,” he said. “We just wanted to put something tangible in their hands, other than just a thank you card.”

PHOTO: Matt Thomas, center, of Wiggins Construction with Stan and Debbie LaBlue.

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